Everybody loves a bargain on the internet

What are the best ways to boost sales over the internet?

We find that the best way to increase sales is by offering an unbeatable deal. Nothing accelerates growth faster than placing a great deal on the site and letting our members talk about it.

Everybody loves a bargain, and the internet has made it even easier for shoppers to search, compare and discuss products with their friends online.

For retailers this means they need to develop a deep understanding of what their customers want, and then build their capabilities around product sourcing and procurement.

What are the most important things to consider when planning an online event such as a flash sale?

Click Frenzy in November succeeded in generating an unprecedented amount of publicity for the event. Unfortunately, the organisers underestimated the demand and the servers couldn’t cope.

Before any major online sales event, work closely with your IT team, hosting and other technology providers to ensure all parties are prepared for a spike in demand. Where Click Frenzy fell down was that its traffic estimates were based on a total number of visitors to the site for the duration of the sales period. While traffic may be strong for the full period, nothing beats the first 30 minutes when your site is bombarded with eager deal hunters. Stress test your site pre-sale.

You also need to ensure all areas of your business are ready for the spike in demand. Have you briefed your customer service and warehouse and delivery teams? Do you have extra staff on board?

The most important ingredient for a successful flash sale is getting your offers to convert into sales.

How do I support such a sales event? How can I use social media to promote it?

At CatchOfTheday we rely mainly on word of mouth and repeat purchasers. Social media are often referred to as ”word of mouth on steroids”, and they work well in a flash sale scenario. We find there’s no better way to promote a sale than to put a great deal on your site and let your customers talk about it.

During major flash sale events such as Click Frenzy and Cyber Monday, shoppers are actively hunting for promotions and interesting gifts on social platforms.

Tap into the buzz around these events, by using relevant hashtags such as #clickfrenzy, #festivedeals, or run complementary themed promotions, competitions or first looks offering eager participants a chance to win, or get a head start on the deals that are up for grabs.

Whether you are running a big sales event, or taking part in one, use the opportunity to make a favourable brand impression.

Gabby Leibovich founded daily deals websites CatchOfTheDay, Scoopon and Grocery Run. To watch a video with Gabby click here.

The original release of this article first appeared on the website of Hangzhou Night Net.


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